2027 Independent School Brand Summit

4:30pm EST

Omotenashi: Unreasonable Stewardship for Lifelong GivingMariana Keller The Yield Signals Hiding in Plain SightAmand Lucas Why Should Families Choose You?Alex Winnicker Your Employer Brand Is Your School BrandTim McDonough

10:30am EST

Building a Million-Dollar Giving Day TogetherEric Adams • Libby Alvarez Capital Campaign Communications: From Vision to Grand OpeningMary Craig Tennille • Margaret Turner How AI Is Transforming Enrollment, Advancement, Marketing, and CommunicationsAndrew Esparza • Andrew Weller Work Smarter, Not Harder: A MarCom Strategy Framework That Fits Any SchoolPenny Abrahams • Nicki Ragan

12:30pm EST

Change the ROI Conversation, Prove Enrollment GrowthKevin McNeil From Admission to Alumni: Building Parent Engagement That LastsPhil Higginson • Dennis Ring Give Them More Than a Mail Merge: Personalization at Scale That Drives GivingJed Shireman-Jones • Nathan Watts Wired to Enroll: The Behavioral Science Behind How Families Choose SchoolsTrevor Waddington