Name: Work Smarter, Not Harder: A MarCom Strategy Framework That Fits Any School
Start: 2027-02-11T10:30:00-0500
End: 2027-02-11T11:30:00-0500

Work Smarter, Not Harder: A MarCom Strategy Framework That Fits Any School

Thursday February 11, 2027 10:30am - 11:30am EST

Independent school marketing & communications professionals are constantly reacting to the immediate needs of the day, leaving little room for proactive strategy or an honest assessment of what’s actually working. Whether you are a team of one or a department of 10, this fast-paced, practical session cuts through the noise to help you audit your current baseline and build a repeatable framework you can implement immediately.

Co-presented by a school-based MarCom director navigating a live strategic overhaul and a veteran independent school consultant, this session bridges the gap between high-level strategy and Monday morning reality.

Attendees will work through three critical steps that can move a team from big ideas to execution:

Define a focused annual mission that your entire team can align behind.
Conduct an audit of where your MarCom actually stands, including current channels, messaging, and capacity.
Translate findings into action steps that are realistically calibrated to your school's unique size, staff, and resources.

You'll leave this session with a simple MarCom audit tool you can put to work the following week.

Speakers

Penny Abrahams

Founder, Penny Abrahams Consulting

Penny brings more than 20 years of independent school experience as an administrator, consultant, trustee, and parent. After 15 years as a consultant and workshop leader with Independent School Management (ISM), she founded Penny Abrahams Consulting, where she partners with private... Read More →

Nicki Ragan

Director of Marketing & Communication, Carrollwood Day School

Nicki brings 25+ years of experience in the marketing industry and leads a four-person MarCom team at Carrollwood Day School, a Toddler–12th-grade independent school in Tampa, FL. With direct oversight of brand strategy, social media, photography, and communications, she brings... Read More →

Thursday February 11, 2027 10:30am - 11:30am EST

Breakout Session

2027 Independent School Brand Summit

Penny Abrahams

Nicki Ragan

Get help with the event

2027 Independent School Brand Summit

Penny Abrahams

Nicki Ragan

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